The mid-July date was relevant, beginning with The Dark Knight and with the exception of Interstellar (which was released in early November 2014, as distributed by Paramount Pictures in the United States and Canada, and by Warner Bros. Nolan's disagreement with Warner was cited as the principal cause of this decision, with Insider speculating that the decision to release the long-in-development Barbie directly opposite Oppenheimer may have been revenge against Nolan for ending his collaboration with the company. Acme to be released on the same date of July 21, but in April 2022, the studio announced that the film Barbie would be released on that date instead, having it directly compete against Nolan's film. The following month, Universal announced the July 21, 2023, release date for Oppenheimer. Conditions for making his next film with Universal included: a budget of $100 million, a marketing budget of equal size, creative control, 20% of first-dollar gross, a blackout period whereby the studio would not release another movie three weeks before or after release and, to ensure it would not land on a streaming service immediately, a 100-day theatrical window. Nevertheless, after Warner Bros.' initial plan, Nolan met with several rival studios, and announced in September 2021 that his next film, Oppenheimer, would be distributed by Universal Pictures instead of Warner. eventually backed off from the streaming-exclusive releasing plan for their feature films in March 2021. " even understand what they're losing", and that the "decision no economic sense". In a statement to The Hollywood Reporter, Nolan said, "Some of our industry's biggest filmmakers and most important movie stars went to bed the night before thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service." He also said that Warner Bros. This decision was heavily criticized the same month by director Christopher Nolan, whose films had been distributed by Warner Bros. Pictures, announced it would release all 17 of its upcoming 2021 films exclusively on its streaming service, HBO Max, in what was nicknamed "Project Popcorn". In December 2020, citing the impact of the COVID-19 pandemic on cinema, WarnerMedia, the then- parent company of Warner Bros. History Release date disputeīarbie director Greta Gerwig and Oppenheimer director Christopher Nolan While the phenomenon began as a joke about the two films' seemingly endless differences, some media commentators have pointed out similarities between them both films have been analyzed as exploring existentialism and the theoretical notion of the Anthropocene, each has an Oscar-nominated director and screenwriter and a large ensemble cast, and both were produced by a husband-and-wife production company. Celebrity participants included actor Tom Cruise, who purchased tickets to watch both while his latest film, Mission: Impossible – Dead Reckoning Part One, was still playing in theaters.īoth films exceeded box-office expectations. As their release date approached, instead of generating a rivalry, suggestions emerged to watch the films as a double feature-as well as what order to watch them-and cast members of both responded by encouraging audiences to watch the films on the same day. The films' simultaneous release was an instance of counterprogramming. Polygon described the two films as "extreme opposites", and Variety called the phenomenon "the movie event of the year". Robert Oppenheimer, scientific director of the Manhattan Project, which developed the first nuclear weapons during World War II-prompted a comedic response from Internet users, including memes and merchandise. The contrast of Barbie-a fantasy comedy by Greta Gerwig about the fashion doll Barbie-and Oppenheimer-an epic biographical thriller by Christopher Nolan about physicist J. The word is a portmanteau of the films' titles. Barbara Millicent "Barbie" Roberts and Julius Robert "Oppie" Oppenheimer īarbenheimer is an Internet phenomenon that began on social media before the simultaneous theatrical release of two blockbuster films, Barbie and Oppenheimer, on July 21, 2023, in the United States and several other countries.
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